Melonie Butler is a 15-year veteran marketing consultant, nonprofit founder, motivational speaker and program facilitator based in Philadelphia, PA.
Professional Roles
Business Owner - Own and operate a boutique strategy, marketing and communications consulting firm that pushes envelopes in launching new endeavors, campaigns and startups.
Corporate Executive - Performed in leadership roles throughout my career. Responsible for strategy, marketing and business growth.
Non-Profit - Founded a mission-based non-profit organization that seeks to encourage boldness, bravery and brilliance in young women for a life of winning.
Servant Leader - Volunteered and served in various roles to further God's mission and impact the lives of others.
Employment History
Be Cubed Marketing - CEO, Marketing Strategist, Creativity Engineer and Thought Leader.
Flexcom Consulting - Owner, Marketing and Communications Consulting firm.
CIGNA - Sr. Marketing, CIGNA Pharmacy Fortune 500 Health Benefits Provider serving the United States.
I Choose To Win - Founder & Executive Director, Motivational and Inspirational 501 (c)(3) non-profit organization.
Various Volunteer - Servant Leader/Volunteer, Montco Bible Fellowship, A Better World, Transformation Church, Penn State Abington Alumni Society Board
BACAS - Senior Executive Vice President of Strategy, Marketing and Communications
Key Projects
Built a nonprofit organization to edify, empower and equip young women to live a life of winning
Developed a celebrity sponsorship program across multiple industries
Initiated and launched a sports-injury program and positioned it for success in industry
Expanded service offering by implementing a medical concierge program across U.S.
Built a unique comprehensive patient testimonial program
Served as Editor-in-chief for a privately published magazine entitled "Pain Relief"
Developed and executed comprehensive communications audit for a Fortune 500 Co.
Founded a consulting firm, landed 15 clients, managed team of consultants
A Deeper Dive
I am a bit of an anomaly, so I’ve come to find. I’m built differently. While some are left brain operators, and others right brain managers, I survive with a unique balance of both. As my life evolved – I dabbled in large corporate, small business development, entrepreneurship, volunteerism and non-profits only to draw the conclusion that my ability to tap into my inner creative spunk, flair or knack is the driver of my career enjoyment - so that is what I seek to do.
But, because I am also a focused, structured and process-driven individual, I find satisfaction in developing strategic plans and executing them in relatively short periods, which allows me to live in a very interesting space.
For me to love what I do, I have to find solutions to obstacles or challenges using creativity as a path. And, I have to see the solution from idea conception through execution in an expedited fashion (I think I’m allergic to long, drawn-out projects – ugh!). Once I’ve done that – I’m done. I vigorously slap my hands together and walk away. Someone other than myself will perform the required day-to-day management and maintenance for any campaign I implement, because I am off to do the same exact thing over again for a different project with a different purpose for a new client. I move on feeling an immense sense of gratification, personally, while having delivered a strong value statement, professionally.
Exposure to new industries, problems and challenges stimulate my brain and stir something inside me that I relish. Now that I think of it, I’m not sure it’s the projects I love so much – rather, the people with whom I partner on these different projects. The more I’ve come to learn about myself, the more I appreciate continually meeting new people and learning new things. Optimism and positive energy heighten my appreciation for the day.
My not-so-secret ambition
Apart from my professional life as a strategy, marketing and communications consultant, I am a passionate woman of God who seeks to uplift and encourage a younger generation of women. A secret ambition of mine is to see more women redefine what it means to “win in this life” and partner with these women on mission to live that out. I hope to cause young ladies to shift their minds from being victims of circumstances to victors over circumstances.
This summary is not all encompassing. I am a wife, mother of three sons and much more. Connect with me through the blog or linked in, and get to know more about me.